为什么要写新闻稿(Press Release)?
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发布一份新闻稿并不能保证我们立即得到福布斯的报道。
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美通社(PR Newswire)——世界上最负盛名的新闻报道机构:
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4,500个美国网站(包括Yahoo!,金融和市场观察)
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如何撰写专家级新闻稿?让故事有趣简洁并具有新闻价值-
所有记者和媒体机构都对读者负责任,而不是对某个品牌或公司。
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无论产品关注点是什么——我们卖的不是产品,而是故事。
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一旦活动在Kickstarter或Indiegogo上启动,支持(而不是销售)的作用就会减弱。
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当活动结束或转到InDemand时,支持团队的作用会再次增加
案例研究
“With telescopic grow lights, self-watering and multiple-mounting options, Pico makes growing plants at home easy and accessible to all. It’s the need of the hour in the days of home confinement. After a month on Kickstarter, Pico’s community pledged over $1.6 M for over 45,000 Picos!”-
在Pico网站上,我们把“选择Pico的原因”与新冠疫情联系起来
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我们的“wow”效应在Kickstarter上引起了巨大反响
In these uncertain times, plants are exactly what most of us need.They are known for their ability to relieve stress, enhance concentration, and improve air quality. But taking care of plants shouldn’t come with additional stress.-
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潜在客户是在使用它享受它,还是这个产品对人们有所帮助?
Pico is a pint-sized gardening companion you can attach to any surface to grow a wide variety of thriving plants anywhere and at any time. Whether it’s fresh herbs for cooking, indoor air-purifying plants or just succulents you want to grow, Pico has got your back covered. With its help, taking care of plants will become hassle free.With Pico, anyone can grow their favorite plants indoors all year round. You can forget about worrying if your plant is getting enough sunlight – Pico has a multi-spectrum LED kit that supports a wide variety of plants and provides complete autonomy from sunlight. It is the same light that indoor food farms and professional growers use to grow their plants but in a convenient miniature size.Pico removes the guesswork involved in watering plants. Its clever self-watering tech stores water and provides on-demand watering. It involves no motors or pumps, instead relying on capillary action and gravity to give your plants exactly the water they need. All you have to do is pour in a glass of water once a week.Pico will always be at your side. You can stick it on your fridge and grow your next salad’s fresh cilantro, or place it on your desk to always have enchanting roses nearby. With interchangeable mounts, you can customize your Pico to make sure it fits your needs and lifestyle.-
能用一个词说明的时候,尽量不要用5个词——保持话语简洁
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“在我们公司,我们应用经过认证的全生态系统集成设计体验,动态地最大化整个营销漏斗的表现。”
Halfway through the campaign, Pico became the most-funded plant project on Kickstarter when it turned into the first to pass the $1.5-million mark a goal achieved by less than 0.1% of campaigns! That energy carried through the entire month-and-a-half, and culminated in the last 24 hours. The final minutes of the campaign on Kickstarter were especially intense, as the community came together to make the final push to cross the $1. 5M mark.Very soon all Pico supporters will start their plant-growing journey. The global situation notwithstanding, Pico ramped up production and will start the delivery of over 45,000 Picos to their Kickstarter followers in July. And it doesn’t end there. For a limited time, everybody will still be able to get their Pico at a discounted price on Indiegogo InDemand.Pico was developed by Altifarm, the team that already achieved great success with larger urban gardening technologies. Pico’s goal is to help make urban gardening even more accessible, allowing more people to dip their toes into that world and stay connected to nature, with a garden in everyone’s palm.通过美通社分发新闻稿
美通社(PR Newswire)可以向全球各地的记者、网红、编辑团队、新闻机构和其他媒体机构发布官方新闻稿。大多数公关机构都会推荐美通社,它有着最长久的新闻稿发行历史,也是最能产生效果的媒体机构。-
对于项目/产品来说,用美通社发布新闻是一件约定俗成的事情。
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美通社的新闻效果立竿见影——尽管这将花费一些钱,但我们的新闻稿会被送到大量记者面前。
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美通社可以为我们带来流量和转化。如果我们为产品制作了一份文字精美、朗朗上口的新闻稿,它就很容易像病毒一样传播开来
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美通社可以提高我们的搜索引擎优化,大量用户会点击新闻稿中的反向链接。
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完成订单后,点击Save and Continue按钮
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各国家/地方的新闻网站、门户网站、行业网站和在线博客等
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